It’s crucial that you wash your face daily to remove makeup, oil, sunscreen, and dirt. Here's an easy and gentle skincare routine for every woman!
In this article you’ll find all you need to know about how you can properly care for your face. We’ve listed out products to use and their application steps in order from start to finish. So let’s go cleanse, refresh, and replenish our skin!
In a time crunch? Checkout our simplified guide to your skin type.
STEP 1: Pre-Cleanse
MICELLAR LAVENDER WATER
What is Micellar Water? What does it do? Micellar Water contains microscopic oil spheres called micelles. The micelles act as magnets that connect to dirt and make-up to wipe your skin clean of those grubby particles.
It is an easy process to clean off make-up, dirt, and any unwanted particles. Plus, its an easy skin care step if you feel like skipping your whole routine! All you need is your bottle of Micellar Water and either cotton balls or cotton pads.
What skin type? For Normal, Dry, Oily, Combination Skin Types
When to use it: You can use Micellar Water during the AM and PM or whichever you prefer. We recommend both day and night just for a little extra clean!
AM- to cleanse your face from dirt gathered over night
PM- to cleanse make-up and grime from your long day
How to use it: Squirt a few drops of Micellar Water onto a cotton pad and gently rub across your whole face. Apply more micellar water if needed.
STEP 2: Cleanse
Starting your morning or wrapping up your evening almost always starts with a cleanser. After a hard night's sleep or a long day's work your skin needs to be flushed of impurities like dirt, oil, and makeup. That is why step 2 is one you never want to skip!
A great thing about cleansers is that there isn’t just one type. You can choose a cleanser with a formula that is specific to your skin. Our Charcoal Face wash is deep cleaning whereas our Milk Face Wash is a gentler, but both are moisturizing. So regardless of your skin type, you can have a cleanser that leaves your skin glowing and refreshed.
CLARIFYING CHARCOAL FACE WASH
What is the Charcoal Face Wash? What does it do? The Charcoal Face Wash deeply cleans your skin. This is an incredibly clarifying cleanser that is packed with vitamins and oils, while the charcoal deeply cleans all the bacteria away. This crème-based cleanser has surfactants which means you'll get a foaming face wash that is absorbent but will moisturize so as not to destroy your lipid barrier. The Charcoal Wash has organic aloe that is made for sensitive skin and is best for acne and breakouts.
What skin type? Normal-Oily Skin
When to use it: You can use Charcoal Cleanser during the AM and PM or whichever you prefer. We recommend both day and night just for a little extra clean!
How to use it: Pump a dime amount of cleanser onto clean hands. Gently lather, in circular & upward motions, onto the face and neck. Rinse with warm water. Follow with toner and face cream.
BRIGHTENING MILK FACE WASH
What is the Milk Face Wash? What does it do? Milk Face Wash consists of organic aloe, milk, distillates of chamomile, lavender and green tea are refreshing. Natural exfoliating agents of organic multi-fruit acids found in extracts from bilberry, oranges, lemons, and cranberries leave your skin feeling clean, but not stripped. It is non-foaming and a gentle moisturizing cleanser.
What skin type? Normal-Dry Skin
When to use it: You can use Milk Face Wash during the AM and PM or whichever you prefer. We recommend both day and night just for a little extra clean!
How to use it: Pump a dime amount of cleanser onto clean hands. Gently lather, in circular & upward motions, onto the face and neck. Rinse with warm water. Follow with toner and face cream.
STEP 3: Exfoliate
You’ve probably heard tons of great things about exfoliating and maybe you’ve even experienced some of them. We are not surprised!
Exfoliating is an incredibly satisfying and important step in any skincare regime. No need to worry about dead or dull skin, because exfoliation takes care of it. Exfoliating face scrubs like our Detox Face Scrub get rid of the yucky buildup in your pores while smoothing and brightening. A triple threat in the skincare world!
DETOX FACE SCRUB
What is the Detox Face Scrub? What does it do? The Detox Scrub gently exfoliates dead skin and removes any extra dirt or makeup. Because of the detoxifying baking soda, activated charcoal and apricot seeds your skin with feel rejuvenated!
What skin type? All Skin Types
When to use it: Because we care about your skin, we don’t want it to be stripped. You should only exfoliate 1-2 times a week!
How to use it: Shake dry scrub mixture in your palm with face wash and lightly massage your damp face for 2 minutes. Rinse with warm water. Follow with toner, serum and face cream.
PUMPKIN PEEL MASK
What is the Pumpkin Face Mask? What does it do? The Pumpkin Face Mask is a rich source of antioxidants, enzymes, and nutrients that act like alpha hydroxy acids. The 5% glycolic acid transforms dull, lifeless complexions into more youthful skin, helping reverse the signs of aging. This delicious smelling mask will give you the glow you've always dreamed of! The mask will allow your skin to look younger and fresher with each use!
What skin types? All Skin Types.
When to use it: Use 1-2 times per week.
How to use it: Apply a thin layer to clean skin, avoid eyes and sores. Light tingling will occur. After 5-15 minutes, rinse, tone, and moisturize. If irritation occurs, rinse immediately and apply moisturizer.
STEP 4: Tone
VITAMIN C TONER
Facial toner removes loosened dirt, oils, and dead skin cells from cleansing and exfoliating. The Vitamin C Toner also hydrates and balances skin pH levels, plus primes the skin for your serum and moisturizer.
Vitamin C helps neutralize the damage from free radicals and can make a noticeable difference in your skin tone and hyper-pigmentation.
Our Toner comes packaged with a spray nozzle. There are two ways you can apply it to your clean skin.
Spray: To give your skin a drink and balance pH, then close your eyes generously spritz your face, neck, and chest to feed your skin. It is safe to use all-over!
Wipe: Apply toner to a cotton pad, sweep over cleansed face, neck, and décolleté in an upward motion. Repeat until your cotton pad is no longer picking up oil, dirt, or debris.
What is Vitamin C Toner? What does it do? Vitamin C Toner packs a punch in the fight against free radicals. Antioxidants help to close pores, adjusts the skin’s pH, and removes any remaining oil or dirt from the skin. Not only that but it also calms inflammation in your skin! It is loaded with organic aloe, vitamin c, extracts of bilberry, orange, lemon, cranberry and willow bark, and tea tree essential oil.
What skin type? All Skin Types
When to use it: You can use Toner during the AM and PM or whichever you prefer. We recommend both day and night just for a little extra clean!
How to use it: After cleansing face, apply toner to a cotton ball and gently apply all over the face. Follow with our eye and face serums.
STEP 5: Treat and Protect
Serums have the highest concentration of active ingredients.
ROSE SERUM
What is the Rose Serum? What does it do? Our Rose Serum is responsible for toning and firming your skin. It helps your dark circles and under eyes. The Rose Serum is highly concentrated and packed with multivitamins. It is also ultra-moisturizing.
Hyaluronic acid is a star in the skin-care scene! It provides your skin with fabulous moisture, making it feel hydrated and look dewy. Hyaluronic acid is gentle and can be used on all skin types, including sensitive.
What skin type? All skin Types
When to use it: You can use Serum during the AM and PM or whichever you prefer. We recommend always using it at night so your skin can heal and reap the multi-vitamins while you sleep.
How to use it: Rub a tiny drop on your eyes, face and neck after you cleanse and tone. Massage into the skin. Follow with face cream.
FACE OIL SERUM
What is the Face Oil Serum? What does it do? The Face Oil Serum leaves your skin hydrated, nourished, and radiant. It improves elasticity and leaves skin with a luminous glow. You’ll see healthy benefits right away. Face oils are naturally packed with ingredients like antioxidants and omega fatty acids that sink right in unlike some moisturizers made with waxes, preservatives and water that trap moisturize out.
Oils help your skin to breathe and absorb the nutrients from the oils. Grapeseed, cranberry seed, and pomegranate seed oils mixed with neroli essential oils are full of essential fatty acids and antioxidants to plump skin, treat lines, and boost radiance. Together they are ultra-nourishing, and absorb quickly enough to work beautifully under makeup. Along with super-soft happy skin, it leaves a light gorgeous neroli and orange essential oil scent.
What skin type? All skin types, including sensitive, aging, and acne-prone
When to use it: You can use Serum during the AM and PM or whichever you prefer. We recommend always using it at night so your skin can heal and reap the multi-vitamins while you sleep.
How to use it: Massage 3-6 drops into face and neck.
STEP 6: Moisturize
No matter your age or skin type, you need moisture in your skin. That moisture is oil! But you also need to keep your skin hydrated. That hydration is water! Your skin needs these things to protect it from the dry and constantly changing environment. Plus, moisturizers lock in your skin’s nutrients. If you stumble across a moisturizer that hydrates and moisturizes, you should never let it go! We recommend our Green Tea Face cream and Antioxidant Face Cream.
ANTIOXIDANT FACE CREAM
What is the Antioxidant Face Cream? What does it do? Our most Antioxidant Face Cream is meant for mature skin and fine lines. It is extremely moisturizing which is a huge benefit! It is also made for sensitive skin and is non-greasy.
What skin type? Normal-dry skin
When to use it: You should use Antioxidant Face Cream every time you cleanse, morning or night.
How to use it: Moisturize your face and neck in an upward motion as a follow up to your cleansing, toning, and serum application. Moisturizing is important for all skin types.
GREEN TEA FACE CREAM
What is the Green Tea Face Cream? What does it do? The Green Tea Face Cream is made for sensitive skin. It consists of moisturizing organic aloe, green tea extract, coconut and olive oils, and organic preservatives leave all skin types incredibly satisfied, and not greasy.
Green Tea Extract has been praised for its antioxidant, anti-carcinogen, anti-inflammatory, and anti-radiation properties which are said to help with anti-aging of skin, naturally! It is unscented, dries quickly, and leaves a shine-free, powered finish.
What skin type? All skin types
When to use it? You should use Green Tea Face Cream every time you cleanse, morning or night.
How to use it? Moisturize your face and neck in an upward motion as a follow up to your cleansing, toning, and serum application. Moisturizing is important for all skin types.
STEP 7: Sunscreen
Don’t skip the sunscreen! We can bet you don’t forget it when you're laying on the beach, but it is also crucial to use sunscreen as a part of your daily routine. SPF protects you from the sun's harmful rays and radiation. Our sunscreens protect AND moisturize making them extra beneficial. When you add sunscreen to your skincare regime you are protecting yourself from free radicals and possibly even skin cancer. So, start making sunscreen a priority!
IMAGE 30 SPF SUNSCREEN
Why Image 30SPF sunscreen? Image Sunscreen is a daily moisturizer that subtly evens out skin tone and gives the skin a gorgeous, healthy glow with the benefits of SPF 30 sun protection.
The sheer formula blends seamlessly and is boosted with a universal mineral tint. It gives a nice boost of color for those who are fair-skinned. It provides a powerful blend of free radical-scavenging antioxidants to mitigate the effects of sun and environmental exposure.
What skin types? All skin types
How to use it: Apply to cleansed skin every morning as a daily moisturizer and for ultimate protection. Re-apply every 2 hours when exposed to sun or as needed.
IMAGE 50 SPF SUNSCREEN
Why Image 50 SPF sunscreen? This high-level sunscreen offers effective protection against damaging UV rays. It’s an ideal choice for sports, outdoor activities and high sun exposure, yet gentle enough for post-procedure skin. Image Sunscreen contains SPF 50 along with a blend of plant stem cells and potent antioxidants to protect skin against the effects of free radical damage caused by environmental exposure. It goes on SO smooth, has a lovely white tea fragrance, and is not sticky at all.
What skin types? All skin types
How to use it: Apply to cleansed skin every morning as a daily moisturizer and for ultimate protection. Re-apply every 2 hours when exposed to sun or as needed.
EXTRA STEPS: Face Masks
MANUKA HONEY FACE MASK
What is the Manuka Honey Face Mask? What does it do? The Manuka Honey Mask helps repair cell damage, reduce acne scarring, and deeply nourishes your skin. The papaya and pineapple have mild exfoliating properties that leave your skin feeling and looking refreshed. It’s hydrating, moisturizing, nourishing, healing, rejuvenating and protecting.
What skin types? All Skin Types
When to use it: Use 1-2 times per week.
How to use it: Apply a thin layer to clean skin, and avoid your eyes. After 15 minutes rinse, apply toner, and moisturize.
PURIFYING CHARCOAL DRY FACE MASK
What is the Charcoal Face Mask? What does it do? The Purifying Charcoal Face Mask helps balance the skin’s oil production, which helps reduce the appearance of enlarged pores and balances the skin tone. This multi-tasking mask detoxes, improves skin texture, soothes, and helps heal injured skin, giving you a balanced glow.
What skin types? Oily, Dull Skin, Large Pores
When to use it: Once a week.
How to use it: The dry mask is incredibly versatile
for oily skin and dull skin. To activate the mask you can mix it with
water to detox, or choose different liquid ingredients for more healing
benefits.
BRIGHTENING BEET DRY FACE MASK
What is the Beet Face Mask? What does it do? The Brightening Beet Mask helps balance the skin’s oil production, which helps reduce the appearance of enlarged pores and balances the skin tone. This multi-tasking mask detoxes, improves skin texture, soothes, and helps heal injured skin, giving you a balanced glow.
What skin types? Sensitive, Inflamed, Aging Skin
When to use it: Once a week.
How to use it: The dry mask is incredibly versatile for oily skin and dull skin. To activate the mask you can mix it with water to detox, or choose different liquid ingredients for more healing benefits.
EXTRA STEPS: Spot Treatments
TEA TREE BLEMISH STICK
What is the Tea Tree Blemish Stick? What does it do? The Tea Tree Blemish Stick helps repair cell damage, reduce acne scarring, and deeply nourishes your skin. The papaya and pineapple have mild exfoliating properties that leave your skin feeling and looking refreshed. It’s hydrating, moisturizing, nourishing, healing, rejuvenating and protecting.
What skin types? All Skin Types
When to use it: Use 1-2 times per week.
How to use it: Shake, then rub on your skin as needed, and let dry.
TIGHT + BRIGHT SPOT TREATMENT
What is the Tight + Bright Spot Treatment? What does it do? The Tight + Bright Spot Treatment brightens, tones and revives aging skin. It is antioxidant-rich and formulated with rosehip oil, organic hibiscus extract, and seven powerhouse essential oils designed to feed your skin at a cellular level.
What skin types? All skin types
When to use it: Use 1-2 times per week.
How to use it: Shake, then rub 2-3 drops on troubled spots as needed, and let dry.
PEACE + CALM SPOT TREATMENT
What is the Peace + Calm Spot Treatment? What does it do? The Peace + Calm Spot Treatment extracts and soothes symptoms such as rough skin texture, redness, puffiness, and stinging because of its antioxidant-rich serum formulated with lavender, frankincense and palmarosa essential oils blended with rosehip oil and organic hibiscus.
What skin types? Sensitive + Irritated skin
When to use it: Use 1-2 times per week.
How to use it: Shake, then rub 2-3 drops on troubled spots as needed, and let dry.
DETOX + REFINE SPOT TREATMENT
What is the Detox + Refine Spot Treatment? What does it do? The Detox + Refine Spot Treatment uses bacteria-killing oils on the surface of your skin to help unclog pores and reduce acne. It also feeds your skin Vitamin A rich rosehip oil. This does wonders for tissue and cell regeneration which then helps to heal scars, regulate oil production, and detox your pores.
What skin types? Acne Prone + Large Pores
When to use it: Use 1-2 times per week.
How to use it: Shake, then rub 2-3 drops on troubled spots as needed, and let dry.